Text100 – Agency of Choice for Choosi and Media Access Australia

This week we announced our new business wins – online insurance comparison site, Choosi, and not for profit organisation Media Access Australia. Here’s a wrap up of some of the media coverage we received – Campaign Asia - Text100 Australia wins Choosi and Media Access Australia B&T - Text100 picks up two new accounts  Social Diary - Text100 now represents comparison [...]

Pinterest: Maybe images tell us more than 1000 words

Over the last few months, I have noticed a massive spike in amazing pictures gracing my facebook feed. Most of them are usually of The Home or Food – two of my favourite topics. And all attributed to Pinterest. So, my challenge for the past week, was to immerse myself in all things Pinterest, and [...]

Wake Up, Sydney. There’s Tim Tams growing on the trees…

Viral teaser and one-off stunt based campaigns – how crowd sourcing your audience first can help shape a relevant PR campaign Over the past few days there’s been much discussion around the (now public) ‘Wake Up’ campaign, launched by Research In Motion (RIM).  After many people speculated Samsung was behind the campaign, RIM opened up [...]

The Lizzies celebrates 10 years!

The IT journalist and PR community strolled down the red carpet for the industry’s night of nights on Friday, April 20, to celebrate achievements from 2011 and mark The 10th Annual Microsoft IT Journalism Awards. With all but one newbie to the awards night from Text 100, we were excited and a little nervous in [...]

Learning Creativity: Coffee breaks and bathroom discussions (part 2)

The brainstorm has long been the birthplace of creative ideas in companies looking for better and more creative ways to drive growth, and those in the PR industry are constantly striving to come up with creative campaigns to excite clients; most of which are initially born out of group brainstorms. Many argue that the brainstorm model [...]

Facebook finds a billion reasons to invest in Instagram

If a picture is worth a thousand words, then surely an app full of them is worth a billion dollars? In his bid to make the world a ‘more social place’, Mark Zuckerberg announced last week that Facebook has acquired social start-up Instagram for USD$1 billion. Put simply, Instagram allows you to take a photo [...]

Journalism’s existential crisis; When will newspapers die?

That was the question asked by a student at the University of South Australia’s free public lecture series, Horizon SA Forum, with publisher Eric Beecher discussing Journalism’s Crisis. Beecher’s lecture focused on the problem with the century-old business model that supports quality journalism and whether or not quality journalism can survive the internet revolution – meaning [...]

Text 100 Sydney GREAT DIGITAL DEBATE: Homeless Hotspots – You Decide!

Ladies and gentlemen! Today it gives me great pleasure to present, for your entertainment, the first Text 100 Sydney Great Digital Debate. Today’s topic, “Homeless Hotspots – Helping the homeless? Or demeaning and degrading to destitute denizens?” Arguing for the POSITIVE is the suave, sophisticated, silent but deadly and possible MI5 agent -Text 100 Sydney’s [...]

Poofs and Princesses the PR industry is NOT!

Communications search and recruitment consultancy Salt & Shein this week released a report entitled ‘The Trends and Issues in Australian Corporate Affairs’ which discusses the gender imbalance in the PR and corporate affairs field. The report describes the ‘rapid feminisation’ of corporate affairs and public relations and postulates this as the reason why more men [...]

IT community Kickstarts 2012

The Queensland sun delivered its best as over 140 delegates descended on Sanctuary Cove Resort on Sunday for the 10th annual Kickstart Forum held by MediaConnect over three days. The unique conference which brings together Australia and New Zealand’s top technology journalists with leading vendors to discuss IT trends and issues, as well as endless [...]