Archive for the ‘Peer Media’ Category

That was the question asked by a student at the University of South Australia’s free public lecture series, Horizon SA Forum, with publisher Eric Beecher discussing Journalism’s Crisis. Beecher’s lecture focused on the problem with the century-old business model that supports quality journalism and whether or not quality journalism can survive the internet revolution – meaning [...]

The Queensland sun delivered its best as over 140 delegates descended on Sanctuary Cove Resort on Sunday for the 10th annual Kickstart Forum held by MediaConnect over three days. The unique conference which brings together Australia and New Zealand’s top technology journalists with leading vendors to discuss IT trends and issues, as well as endless [...]

As 2011 draws to a close the brains trust at Text 100 Sydney thought we’d pull together a compilation of the top 2011 viral videos. They are in no particular order, except for Nyan Cat of course . Enjoy and let us know what you think! Full videos in order: Nyan Cat Charlie Sheen Winning [...]

Please correct me if I am wrong, but weren’t we expecting to hear more about the issues of ‘spin’ on the reformatted Gruen Transfer show, Gruen Planet last night? I, like thousands of communications professionals, AKA ‘spin doctors’, tuned in to ABC 1 last night to see the popular show dissect ‘spin’, as it refers [...]

I’m fuming. Just read a “blog” published in The Australian by Nic Christensen about a PR who accidentally clicked “reply all” in an email hence sending the email exchange to 45 journos. The content of the email was not abusive nor controversial, possibly unnecessary, yet hardly worth reporting on. Not only has a respected publication [...]

Anyone who has a smartphone will admit to three things: You’ll never go anywhere without it You’ll never want anything else You’ll never (ever) get bored Gone are the days of sitting in doctor’s surgeries with nothing to do but twiddle your thumbs, bite your nails or stare at the floor. Smartphone’s have become such [...]

Last night SBS aired, what it has been spruiking as a global television first, the reality doco Go Back To Where You Came From. A program that attempts to portray how the average Australian feels about refugees and ‘boat people’ and what the average Australian would experience if they were faced with a similar situation [...]

Breaking the stereotype of women in PR

Posted: June 20, 2011 by Meredith Gilkes in Peer Media, PR
Tags: , ,

An article recently published in The Australian by veteran journalist, Dan Kaufman, detailed his thoughts on the PR industry.  His article focused predominantly on women in the PR industry and the way in which we pitch to our target media.  As a woman who has recently started working in the industry, it’s somewhat disappointing that [...]

The internet, as we all know, has a plethora of information out there just waiting to be found. But how can you easily mine pages and pages of data to find what you are looking for? In the PR business we often require the latest and greatest up-to-date statistics to strengthen media pitches and press [...]

Guess what time of year it is? Christmas time! Well, not really…but our wonderful Christmas in August event is back again and fast approaching. We are expecting it to be HUGE. This year, we are holding it on Wednesday, 24th August at the Bavarian Bier Cafe in Sydney from 4pm-8pm. Each year, Text 100 Sydney [...]