Pinterest: Maybe images tell us more than 1000 words

Over the last few months, I have noticed a massive spike in amazing pictures gracing my facebook feed. Most of them are usually of The Home or Food – two of my favourite topics. And all attributed to Pinterest. So, my challenge for the past week, was to immerse myself in all things Pinterest, and [...]

The Lizzies celebrates 10 years!

The IT journalist and PR community strolled down the red carpet for the industry’s night of nights on Friday, April 20, to celebrate achievements from 2011 and mark The 10th Annual Microsoft IT Journalism Awards. With all but one newbie to the awards night from Text 100, we were excited and a little nervous in [...]

Learning Creativity – born or made? (part 1)

The C-word is often thrown around. For me, it conjures images of the great innovations and innovators like Leonardo Di Vinci, Einstein, Steve Jobs and Picasso. However you choose to interpret the concept of creativity, we can probably all agree on something – it’s an extremely valuable attribute in today’s business world and particularly in [...]

Facebook finds a billion reasons to invest in Instagram

If a picture is worth a thousand words, then surely an app full of them is worth a billion dollars? In his bid to make the world a ‘more social place’, Mark Zuckerberg announced last week that Facebook has acquired social start-up Instagram for USD$1 billion. Put simply, Instagram allows you to take a photo [...]

Lessons to be learnt from J. Edgar

I joined Text 100 at the start of last week thus throwing myself into the world of PR. In the ten days since, I have learnt a huge amount about how information and communication are generated and crafted within the business and media landscapes. This high-paced, ever-evolving process of mediation and consultation between business, the [...]

Some Thoughts on The Top 20 Trends for PR Practitioners in 2012

This issue of The Top 20 Trends for PR Practitioners in 2012 is a great articulation of some of the trends we’re seeing and contending with in our industry. I thought I’d jot down some of thoughts I had as I read through it: Occupy Wall Street (OWS) and other movements like this year’s Tent [...]

Five reasons why you want an entrepreneur on your team

Entrepreneurship is valuable in all workplaces. Via Flickr Everyone has that feeling sometimes where they think “but what if…?” Now imagine if you were asking yourself that question on a daily basis, perpetually seeking out new ways to innovate and improve on the world around you. That’s how entrepreneurs see the world. The word entrepreneur comes [...]

Meditation and dealing with the stresses of the daily PR

In global career surveys PR professionals are regularly ranked amongst the most stressful occupations. As memories of our Summer breaks fade (albeit wet ones) and we move into February, it certainly can’t hurt to take a moment and think about how all of us will deal with personal and professional challenges unforseen or not of [...]

Text 100 and IBM 10 Year Anniversary Celebration Pics!

In case you missed it – last year Text 100 celebrated ten years of working with IBM! You can check out some pics of the recent celebration here! We like the look of the blue ‘Thinktinis’!  

Text 100 Australia’s Top Viral Videos of 2011

As 2011 draws to a close the brains trust at Text 100 Sydney thought we’d pull together a compilation of the top 2011 viral videos. They are in no particular order, except for Nyan Cat of course . Enjoy and let us know what you think! Full videos in order: Nyan Cat Charlie Sheen Winning [...]