Pinterest: Maybe images tell us more than 1000 words

Over the last few months, I have noticed a massive spike in amazing pictures gracing my facebook feed. Most of them are usually of The Home or Food – two of my favourite topics. And all attributed to Pinterest. So, my challenge for the past week, was to immerse myself in all things Pinterest, and [...]

Wake Up, Sydney. There’s Tim Tams growing on the trees…

Viral teaser and one-off stunt based campaigns – how crowd sourcing your audience first can help shape a relevant PR campaign Over the past few days there’s been much discussion around the (now public) ‘Wake Up’ campaign, launched by Research In Motion (RIM).  After many people speculated Samsung was behind the campaign, RIM opened up [...]

Are paid-for celebrity tweets an ethical form of promotion? (MediaConnect)

Karalee was recently featured on MediaConnect discussing the ethics of celebrity endorsed tweets. We’ve included the executive summary of the article below. Endorsed tweets from celebrities was a hot button issue last week, as ABC’s Media Watch questioned a number of tweets from Australian celebrities – including Shannon Noll and Sophie Falkiner – who raved on about [...]

Facebook finds a billion reasons to invest in Instagram

If a picture is worth a thousand words, then surely an app full of them is worth a billion dollars? In his bid to make the world a ‘more social place’, Mark Zuckerberg announced last week that Facebook has acquired social start-up Instagram for USD$1 billion. Put simply, Instagram allows you to take a photo [...]

Journalism’s existential crisis; When will newspapers die?

That was the question asked by a student at the University of South Australia’s free public lecture series, Horizon SA Forum, with publisher Eric Beecher discussing Journalism’s Crisis. Beecher’s lecture focused on the problem with the century-old business model that supports quality journalism and whether or not quality journalism can survive the internet revolution – meaning [...]

Text 100 Sydney GREAT DIGITAL DEBATE: Homeless Hotspots – You Decide!

Ladies and gentlemen! Today it gives me great pleasure to present, for your entertainment, the first Text 100 Sydney Great Digital Debate. Today’s topic, “Homeless Hotspots – Helping the homeless? Or demeaning and degrading to destitute denizens?” Arguing for the POSITIVE is the suave, sophisticated, silent but deadly and possible MI5 agent -Text 100 Sydney’s [...]

In Need of Council? Why a new-media watchdog won’t work

The proposed News Media Council will have many media outlets to police. Photo. Last Friday, the Independent Media Inquiry – run by Ray Finklestein and commissioned by Stephen Conroy – called for a new watchdog for the new media. The “News Media Council”, as the inquiry’s termed it, would run what Finklestein et al are calling “enforced self-regulation” [...]

What can PR practitioners learn from those outtakes?

  The Gillard/Rudd leadership debacle has gone into overdrive since the emergence of KRudd’s temper tantrum hit the headlines this weekend. For me Gillard is looking more serene and in control by the day, and although its hotted up leadership speculation, it really doesn’t position KRudd well as a leader who can remain calm in [...]

Our 2011 blogging year in review

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 9,100 times in 2011. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many [...]

Text 100 Australia’s Top Viral Videos of 2011

As 2011 draws to a close the brains trust at Text 100 Sydney thought we’d pull together a compilation of the top 2011 viral videos. They are in no particular order, except for Nyan Cat of course . Enjoy and let us know what you think! Full videos in order: Nyan Cat Charlie Sheen Winning [...]