Breaking: Text 100 Australia’s Simon Fitzgerald wins the EXC1TE award for Excellence in Digital Consultancy

Account Director, Simon Fitzgerald today took away the Text 100 EXC1TE award for Excellence in Digital Consultancy at this afternoon’s regional award ceremony! The EXC1TE Awards are Text 100′s way to formally recognize employees performing great work and reward them in a meaningful way! Over the past year Simon’s work for campaigns with Optus SMB [...]

Text 100 Guide to Daily Acronyms

As PR professionals, one thing we are constantly reminding our clients is to avoid using industry or company jargon and acronyms.  Working in the online and technology industry, our clients everyday language is rife with abbreviations, and although it is a PR101 no no to use these when in front of the media, it’s very [...]

Go Back To Where You Came From: Part Two

Last week my esteemed colleague Simon Fitzgerald (@SimonFitz) wrote about the most exciting piece of TV this year, Go Back To Where You Came From. The resulting national debate has been stimulating and refreshing, and I have been involved in discussions with friends and colleagues alike. As tonight’s presenter said Go Back To Where You [...]

The Science of Social Timing

Here’s a really cool infographic on the science behind social timing that I came across while having a browse on the Digitial Buzz blog. It’s got some good insight into what day, and what time of day, is best for tweeting and posting content on Twitter and Facebook. Tweeting at 6pm, as opposed to 2pm, could be [...]

Apps Galore!

Anyone who has a smartphone will admit to three things: You’ll never go anywhere without it You’ll never want anything else You’ll never (ever) get bored Gone are the days of sitting in doctor’s surgeries with nothing to do but twiddle your thumbs, bite your nails or stare at the floor. Smartphone’s have become such [...]

Go Back To Where You Came From: Using Digital To Build Bridges

Last night SBS aired, what it has been spruiking as a global television first, the reality doco Go Back To Where You Came From. A program that attempts to portray how the average Australian feels about refugees and ‘boat people’ and what the average Australian would experience if they were faced with a similar situation [...]

Breaking the stereotype of women in PR

An article recently published in The Australian by veteran journalist, Dan Kaufman, detailed his thoughts on the PR industry.  His article focused predominantly on women in the PR industry and the way in which we pitch to our target media.  As a woman who has recently started working in the industry, it’s somewhat disappointing that [...]

Agency of the Future – Are we there yet?

I recently participated in a panel discussion on the ‘Agency of the Future’ hosted by the PR Institute of Australia (PRIA). Sharing the panel with agency leaders from Edelman and Bite Communications, it was clear that the issues facing our industry resonate across the business spectrum. The opportunity has never been so enormous, particularly for [...]

Social media sets news agenda

On Monday night, Four Corners ran a confronting report on the mistreatment of Australian cattle exported to Indonesia. I didn’t watch that report but minutes after it aired, I read about the gruesome details on my friend’s Facebook status update (shout out to my passionate vegetarian Allie Coyne!) and saw the immediate reaction on Twitter [...]