Text 100 Sydney wins PRIA award! October 1, 2009
Posted by ak101 in Events, PR.Tags: Awards, Kronos, PRIA
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Adrianne accepting the PRIA award
At the recent 2009 PRIA State Awards, Text 100 kept up its track record by earning a Commended Award in the Business to Business category. The campaign, ‘Profile of Nursing Workforce 2020′ for Kronos, was noteworthy for how PR helped drive awareness and sales in an exceptionally short timeframe.
By partnering with health workforce experts, the Australian Health Workforce Institute, Kronos was able to commission important meta-research to assess the state of the nursing workforce in 2020.
The resulting report gave Kronos’ health experts a strong thought leadership platform and the research was sought by media, government and many health organisations.

Karen and Antonia also attended...as seat-warmers
The campaign resulted in strong mainstream print and broadcast coverage and a flood of sales inquiries for the previously little-known Kronos. In fact, we’re still receiving requests for the report, more than one year later!
Well done to the Text 100 Sydney team and let’s look now to the 2009 Asia Pacific PR Awards to see how we fare regionally.
-Adrianne.
Apple’s iPhone a precursor to the Star Trek tricorder? July 31, 2009
Posted by Text 100 Sydney in General.Tags: iPhone, Shazaam, Star Trek, teleportation, tricorder
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Space… The final frontier…
As a passionate consumer of technology and an avid fan of science fiction I sometimes believe that I really was born 200 years earlier than I should have been. In fact I know that if I was living in the 23rd Century, I would right now be captaining a Federation Star Ship, or in the very least working for Federation PR, I mean we’ll still need PR in the 23rd Century, right?
Periodically however a piece of technology comes out that makes you think that that future is not as far away as once predicted. For example, I marveled when scientists achieved a ‘teleportation’ milestone earlier this year with the transfer of quantum information between separate atoms over a period of a metre. This advance stepped up from the previous transportation of a particle of light across a room. We’re not exactly beaming up to the bridge of our star ships just yet but it’s a start.
Similarly I can’t help but wonder if we are seeing the very first tricorders take shape with the advent of the iPhone. Think about it, the Star Trek tricorder is a communication device, it can help you navigate your way around a planet surface, it can scan for life forms, and although the iPhone can’t do this just yet, it can amongst other things, scan and identify music using applications such as Shazaam.
With some of the new applications available with the iPhone 3GS where you can snap a picture of your favourite book or DVD cover and have the iPhone identify the product and then triangulate the cheapest place, closest to your location to buy it, these tri-corder like functions are becoming even more real.
And who knows what additional functionality will be available in future generations of the product? Maybe it will even soon become known as the Apple i-Corder?
I guess we’ll just have to wait and see
-Lukas.
Being part of Text 100 is a peculiar experience sometimes – although I haven’t met the majority of my global colleagues I still feel like I am part of a virtual global family. That’s why, when I learnt of a colleague in the New York office, Lisa Altobelli, being diagnosed with lung cancer in August of this year, I felt we had to do something to help.
Last Wednesday evening Text 100 Sydney held its third annual Xmas in August event. The event is designed for vendors (and not just Text 100 clients) to showcase their products to the industry media.
edia can get all the information they need to compile their Xmas gift guides.
Miss Universe Australia and Plantronics brand ambassador
financial year, which for us runs 1 August to 1 August – a heritage from when we were August 1! As with most organisations around the world we have not been immune to the global financial crisis, but what sets Text 100 apart, and always has, is a tenacious spirit to endure, band together and see the silver lining to every cloud.
The Text 100 Sydney boardroom was turned into a grooving disco den with a spinning mirror ball, strobe lights and karaoke machine as the team sipped on cocktails and partied the evening away until the singing almost sounded good.


Hello everyone! This is just a quick reminder that vendor registrations are now open for Text 100 Sydney’s third annual Xmas in August event! Xmas in August is your chance to showcase your hottest products to the industry media. This is a quick and easy way to get your products out there before the Christmas rush and in time to make all the Christmas gift-guides.
Want to hear more about