Help us, help our colleagues fighting cancer… November 3, 2009
Posted by Text 100 Sydney in Events, Social Stuff.Tags: Cancer, Cancer Council, Free to Breathe, Fundraising, Text 100
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Being part of Text 100 is a peculiar experience sometimes – although I haven’t met the majority of my global colleagues I still feel like I am part of a virtual global family. That’s why, when I learnt of a colleague in the New York office, Lisa Altobelli, being diagnosed with lung cancer in August of this year, I felt we had to do something to help.
Despite never having met Lisa in person I felted linked to her in some way. Since her diagnosis Lisa has since been on medical leave and reports to date have been encouraging. We also sadly lost a colleague to cancer a couple of years ago, and it’s a sobering reminder of how pervasive cancer is and how critical it is to find a cure.
We recently discovered that the NY team were planning to participate in the November 7 “Free to Breathe National Walk” fundraiser for lung cancer research and awareness. So in the spirit of global collaboration the Sydney team decided to create our own Free to Breathe walk – and on Friday 6 November the whole team will walk 5km from the office over the bridge into the City. We will be fundraising for the local NSW Cancer Council organisation.
We aim to raise $500 and hope you can support us in a small way. The great news is that Text 100 will match whatever we raise so that would take us to $1000. Please take time to donate here.
Thanks in advance – The Text 100 Sydney Team 
Text 100 Sydney wins PRIA award! October 1, 2009
Posted by ak101 in Events, PR.Tags: Awards, Kronos, PRIA
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Adrianne accepting the PRIA award
At the recent 2009 PRIA State Awards, Text 100 kept up its track record by earning a Commended Award in the Business to Business category. The campaign, ‘Profile of Nursing Workforce 2020′ for Kronos, was noteworthy for how PR helped drive awareness and sales in an exceptionally short timeframe.
By partnering with health workforce experts, the Australian Health Workforce Institute, Kronos was able to commission important meta-research to assess the state of the nursing workforce in 2020.
The resulting report gave Kronos’ health experts a strong thought leadership platform and the research was sought by media, government and many health organisations.
Karen and Antonia also attended...as seat-warmers
The campaign resulted in strong mainstream print and broadcast coverage and a flood of sales inquiries for the previously little-known Kronos. In fact, we’re still receiving requests for the report, more than one year later!
Well done to the Text 100 Sydney team and let’s look now to the 2009 Asia Pacific PR Awards to see how we fare regionally.
-Adrianne.
Decking the (beer) halls with gadgets and gizmos… August 26, 2009
Posted by Text 100 Sydney in Events, PR, Social Stuff.Tags: Altec Lansing, Dyson, Electrolux, Erin McNaught, Maxwell, Nikon, Phillips, Plantronics, Xmas in August
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Last Wednesday evening Text 100 Sydney held its third annual Xmas in August event. The event is designed for vendors (and not just Text 100 clients) to showcase their products to the industry media.
Held in August of each year, the timing is designed so that the long lead m
edia can get all the information they need to compile their Xmas gift guides.
This year the event was held in the Bavarian Bier Cafe in the Sydney CBD (yes we have German beer halls here!) and the stein glasses were overflowing with wheat beer as more than 100 journalists from the IT, technology, consumer and digital lifestyle sectors roamed the beer hall sampling the latest wares from Plantronics, Altec Lansing, Dyson, Maxwell, Electrolux, Nikon and Phillips.
We were fortunate enough this year to also be graced with the beautiful presence of former
Miss Universe Australia and Plantronics brand ambassador Erin McNaught who, aside from her official duties with Plantronics, also assisted Antonia and Lukas with the drawing of the lucky door prizes to the eagerly awaiting throng of media.
While not of former Miss Universe acclaim we were also graced with the presence of Text 100’s global Chief Operating Officer and former Text 100 Sydney managing consultant Andrew McGregor who ensured that the tinsel was hung correctly and operational costs were kept in check
An interesting addition this year was ‘Innuendo Man’ – a scantily clad male model, employed by Phillips, who roamed the event all evening with their latest male body shaving product (or man-scaping as we say here Down Under) getting unsuspecting journalists (and a few Text 100 staff) to shave his body hair. He started the evening rather hirsute and finished off totally smooth, well almost totally smooth anyway!
For more photos from the event you can check out the Text 100 Xmas in August Flickr stream, or see the below video from the event including Thomas getting up close and personal with Innuendo Man…
-Lukas
Text 100 Sydney prepares to EXC1TE in FY2010! August 19, 2009
Posted by Text 100 Sydney in Events, PR, Social Stuff.Tags: Adobe, Aedhmar Hynes, August 1, FY2009, FY2010, Karaoke, Text 100, Video
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On Friday night Text 100 Sydney, along with all the Text 100 offices around the world came together to celebrate the end of the 2009
financial year, which for us runs 1 August to 1 August – a heritage from when we were August 1! As with most organisations around the world we have not been immune to the global financial crisis, but what sets Text 100 apart, and always has, is a tenacious spirit to endure, band together and see the silver lining to every cloud.
We’re hoping that we’ve seen the last of the stormy financial clouds with the end of our FY2009 so as a global family we decided to pause on the year that was, hear some inspirational advice from our global CEO Aedhmar Hynes, put the past behind us and move on in the best way that Text 100 knows how – with a party of course!
The theme – disco. The outfits – outrageous. The karaoke – appalling!
The Text 100 Sydney boardroom was turned into a grooving disco den with a spinning mirror ball, strobe lights and karaoke machine as the team sipped on cocktails and partied the evening away until the singing almost sounded good.
The highlight of the evening was definitely Adrianne rollerskating her way from the carpark in full disco attire up to and into the office and managing to stay upright all evening!
For me personally, FY2010 is going to be about pushing boundaries, challenging myself and exciting our clients and the industry. Further to our great work in social media in FY2009, I’m looking forward to working on more of these exciting campaigns in FY2010 and furthering our use of digital.
Kicking off the year in fine form, I participated in an Adobe Premiere Pro course on Monday and wanted to begin the new year with the first, of what I hope will be many, great videos to come out of Text 100 Sydney this year. It’s a little rough, but hey, it’s my first one, it can only get better! Be gentle!
Without further ado, the video evidence of our FY2010 Kick Off Party…
Cheers, Lukas
Official City to Surf Finish Times August 11, 2009
Posted by Text 100 Sydney in Social Stuff.Tags: Text 100
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Once again to start, let me play some appropriate music…
What an awesome day it was here in Sydney on Sunday, beautiful sunny weather, blue skies and 75,000 people making their way from the centre of the CBD to Bondi Beach for the annual City to Surf, a total of 14 gruelling kilometres including the imfamous ‘heart-break hill‘ which has claimed many a runner over the years.
The sporty and agile Text 100 Sydney team moved like gazelles as they sprinted from the starting line, dodging the thousands of other runners, walkers, people dressed as gorillas and the multitude of other oddities and characters that take part in the race. The official finishing times are as follows:
- Thomas – 83mins, 9secs
- Lukas – 85mins, 10secs
- Kara – 92mins, 7secs
- Le – 92/93mins
- Niki – 109mins, 19secs
- Claire – 110mins, 26secs
An absolutely awesome effort by Niki and Claire who shaved over 8 minutes off their times from the previous year. Line honours at Adrianne’s place went to Lukas, followed closely by Thomas, who would of gotten there first if he hadn’t of decided to take a nap on a park bench on the way. As they say Thomas, “You snooze! You lose!”
Once the team all arrived at Adrianne’s place we enjoyed a feast of mammoth proportions as Adrianne and Jonathan showed their mastery of the BBQ with a three course meal worthy of a place on MasterChef!
All in all a great day had by all and some very sore feet and legs in the office yesterday!
Have the guts, got the glory… August 7, 2009
Posted by Text 100 Sydney in Social Stuff.Tags: City to Surf, GJS Machinery, Text 100
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Before we begin, some motivational music…
The training program is complete, the muscles are limber and ready and the Text 100 Sydney team is ready to take on the challenge of Australia’s most popular fun run, the City to Surf! For weeks the team has been hard at work, pounding the pavements of Sydney, preparing for the grueling 14km trek from William St in the City to Bondi Beach, including the infamous “heartbreak hill.”
The 2009 team consists of Kara Jecks, Thomas Stensbol, Lukas Picton, Claire Malyon, and Niki Karlson – seen below limbering up in the office wearing our official 2009 team shirts that have been generously supplied by our offical printing partner, GJS Machinery.
But for the Text 100 team, the finish line on Bondi Beach is not where the race ends! The “official” finish line is Casa de Kern (Adrianne’s place) where the team will be enjoing a post race BBQ.
Check back next week for an update on our finish times and official placings! On your marks! Get set! Go!
-Lukas.
Holmes names Text 100 ‘Best Technology Consultancy of the Year’ August 5, 2009
Posted by karajecks in APAC, PR, Social Media.Tags: Holmes Report, Social Media, Technology, Text 100
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The results of the Holmes Report annual rankings of PR firms have been announced, and Text 100 is proud to say it’s been named ‘Best Technology Consultancy of the Year’ for the region.
This is the first year the rankings have included the APAC region – providing agencies in this part of the world the opportunity to be examined by veteran PR influencer and commentator Paul Holmes.
The results certainly pay tribute to Text 100’s strong heritage in technology and the important strides we’ve made in digital lifestyle and social media, demonstrated by the many digital and social media campaigns we’ve conducted for our diverse set of clients across the region.
Not only has the Holmes Report named Text 100 Best Technology Consultancy, it also ranked Text 100 number six on the list of Top 30 US agencies to work for.
The Holmes Report is available at http://www.holmesreport.com
Apple’s iPhone a precursor to the Star Trek tricorder? July 31, 2009
Posted by Text 100 Sydney in General.Tags: iPhone, Shazaam, Star Trek, teleportation, tricorder
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Space… The final frontier…
As a passionate consumer of technology and an avid fan of science fiction I sometimes believe that I really was born 200 years earlier than I should have been. In fact I know that if I was living in the 23rd Century, I would right now be captaining a Federation Star Ship, or in the very least working for Federation PR, I mean we’ll still need PR in the 23rd Century, right?
Periodically however a piece of technology comes out that makes you think that that future is not as far away as once predicted. For example, I marveled when scientists achieved a ‘teleportation’ milestone earlier this year with the transfer of quantum information between separate atoms over a period of a metre. This advance stepped up from the previous transportation of a particle of light across a room. We’re not exactly beaming up to the bridge of our star ships just yet but it’s a start.
Similarly I can’t help but wonder if we are seeing the very first tricorders take shape with the advent of the iPhone. Think about it, the Star Trek tricorder is a communication device, it can help you navigate your way around a planet surface, it can scan for life forms, and although the iPhone can’t do this just yet, it can amongst other things, scan and identify music using applications such as Shazaam.
With some of the new applications available with the iPhone 3GS where you can snap a picture of your favourite book or DVD cover and have the iPhone identify the product and then triangulate the cheapest place, closest to your location to buy it, these tri-corder like functions are becoming even more real.
And who knows what additional functionality will be available in future generations of the product? Maybe it will even soon become known as the Apple i-Corder?
I guess we’ll just have to wait and see
-Lukas.
Vendor Registrations Now Open for Xmas in August 2009! July 15, 2009
Posted by Text 100 Sydney in Events, PR, Social Stuff.Tags: Events, Xmas in August
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Hello everyone! This is just a quick reminder that vendor registrations are now open for Text 100 Sydney’s third annual Xmas in August event! Xmas in August is your chance to showcase your hottest products to the industry media. This is a quick and easy way to get your products out there before the Christmas rush and in time to make all the Christmas gift-guides.
Text 100 guarantees over 50+ media on the evening, and all you have to do is show up with your products, have a drink, some nibblies and chat to the attending journos and bloggers.
But what does the media say?
“My calendar is already marked for Text 100’s annual Xmas in August event. Giving journalists everything they need for their gift guides months in advance and all in one location is a dream formula. Considering that many retailers order their Christmas stock in August and this year is shaping up to be a ‘gadget Christmas’, it makes sense for all vendors to demo their hot Christmas sellers at this event!”
- Peter Blasina
If you’d like more information click here, and if you’d like to register your participation please contact either Claire Malyon or Antonia Christie in the Text 100 Sydney office on +61 2 9956 5733.
FIR Interviews Jeremy Woolf July 9, 2009
Posted by karajecks in Social Media.Tags: Blogger Survey, Social Media
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Want to hear more about Text 100’s Global Blogger Survey?
Jeremy Woolf, Text 100’s Global Social Media Practice lead, spoke to FIR Asia Correspondent Michael Netzley today on the survey findings and the implications of social media for the public relations profession.
You can hear the podcast by clicking here.
